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Pareto Marketing Named Google Partner

Knutsford based Pareto Marketing [1] has been trusted by Google as a certified Google Partner [2] company.

Google Partnerships are granted to marketing agencies that meet Google’s strict criteria and have demonstrated expertise with the Google’s paid advertising platform – Google AdWords.

Google makes around 98% [3] of it’s revenue from Google AdWords, and that is in no small part due to the trust they put in their Google Partners to in turn deliver a great service to their clients so they keep spending on Google advertising.

To be named a Google Partner, the Pareto Marketing team:

  • Passed official Google Certification tests to prove their competency with Google’s paid search management system.
  • Worked with enough clients, and be managing enough advertising spend to qualify as a partner (you have to be fairly established to achieve this)
  • Passed best practice audits and reviews with Google’s Account management to ensure their work meets and exceeds Google’s standards.

While anyone can setup and manage a Google advertising campaign, only official Google Partner companies have met the strict criteria and are permitted to display the Google logo on their advertising materials. Partners also say ahead of the curve by working directly with Google. With access to training and product updates, Partners stay on top of what’s going on with Google.

At the time of writing, Pareto Marketing’s clients have collectively spent over £500,000 on Google Advertising in 2016 alone. Pareto Marketing work with clients spending between £500 and £100,000 per month on Google and Facebook Advertising.

Chris Stott, Managing Partner, stated “While we’ve met the qualifying criteria for a long time, we are proud to have been named a Google Partner which is a testament to our best practice approach and specialisation as an agency that only offers PPC & CRO management services.”

“While other agencies offer a full service crossing the entire digital marketing spectrum from websites to social media, branding, email marketing and more, our specialist approach to just paid advertising through Google AdWords and Facebook means that we can focus on this core area and on being the best at this narrow field – we share Google’s Value’s [4] including ‘It’s best to do one thing really, really well.’ – our one thing is leveraging paid online searches to increase the bottom line of our clients.”

About Pareto Marketing

Pareto Marketing is a specialist Search Engine Marketing (SEM) Agency, based at Station House in Knutsford. While the company started as a Digital Marketing Agency specialising in direct response websites, SEO campaigns and PPC management for a variety of local SMES, for the last 18 months the company has transitioned to focus solely on PPC Management and Conversion Optimisation services for a variety clients, mainly in the building and professional products and services sectors.

 

[1] http://paretomarketing.co.uk

[2] https://www.google.co.uk/partners/

[3] http://www.fool.com/investing/general/2015/06/14/how-does-google-make-money-ads-ads-ads.aspx

[4] https://www.google.co.uk/about/company/philosophy/

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